My name's F. I'm  29 years old fashion and beauty lover living in the little city of London in the UK. My purpose for this blog is to share all of the fantastic brands that I've come across in my life. I'm a huge fan of shopping and have discovered so many local brands that no one knows about! Therefore, I'm writing all I can about the new and interesting brands that I find so that everyone find out more. 

I'm currently at university completing a graduate degree, but these few years I'll be wandering in and out of places, traveling and doing all sorts of things. I'm still sorting out what to do with my future and my life!

It's been a long time since I've started this blog in 2011. I was so surprised that this page still contained some of the first photos that I've taken for this blog in 2011! As a tribute to my former self, here are some of the photos from the beginning of this blog...

Since a lot of time has passed, my photo-taking skills have greatly improved and now I want to document all of the fantastic products, clothing and beauty tips and tricks that I've gathered over the course of my life. Over time, I've started writing about unique brands that I'd like to share with you all. I've partnered with over 300 wonderful brands from Etsy and boutique startups and learning about their products have made my life super interesting! 

This blog started because I need a place to gather my many photos, thoughts and words. Plus I'm crazy about clothes and shoes, and would love to be an aspiring fashionista as well as a normal blogger. This is my personal little space online, and I'll fill it with goodness, cuteness and useful information!